There is underlying psychology to color use. Many clients want flashy and shiny, and they choose colors because they like them. However, a color a client likes might not produce the desired effect. Color plays an important role in the success of UX design.
People tend to look more and click on what looks more appealing. If used correctly, color can be quite attractive. And people in general look at things that are pretty; this is why color matching is so important for websites.
Why Selecting Color is Essential?
Color selection is a nuanced art that takes a lot of time and practice to get right. It can be subjective, depending on the context of the site.
The mood and topic of the site are important factors in choosing the right colors for an audience. Not the same thing works for every type of audience. Where one audience might prefer subdued colors, another might prefer pastel shades.
The color scheme for a website depends on the topic of the website.
For example, hunters and fishermen might gravitate toward rustic colors, while white is often used for websites about weddings.
The color scheme should be based on the topic, and you can experiment with different colors while staying true to the primary color base.
1) Use colors that are eye-alluring
When choosing colors for your charts, it’s important to keep a few things in mind. For starters, the colors you select should be easy on the eyes and should make your data easier to understand. Avoid neon colors that are very eye paining and not easy to see.
Another point to remember is to not use too many different colors. Too many options are confusing for readers and distract data in a presentable way.
2) Don’t use Opposite colors
When it comes to color choice for your data visualization, there are a few things to keep in mind. For one, you want to avoid colors that are on opposite sides of the color wheel.
The contrast between the colors will be too much, and it will distract from the data. Try to choose a cool color palette or warm color palette.
3) Use the color that reflects the Information
When it comes to designing your charts, it’s important to use colors that reflect the data you’re visualizing.
For example, this series of charts depicting which political party is most common among people with different occupations uses colors that are consistent with the theme.
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4) Use similar color to represent multiple values
When creating charts, one way to make them more visually appealing is to color the sections with different shades of the same colors. This will make it easier for readers to focus on the data and not be distracted by colors.
However, you should avoid abruptly alternating between light and dark bars or sections. It is better to have colors progress in a gradient.
5) Keep Consistent color throughout the whole content
This is a design principle that is worth keeping in mind: use consistent colors.
For example, don’t color one chart green and another one blue. Your chart may contain multiple colors, keep the color scheme continuous across all of the charts. Having a cohesive design makes it easier for readers to read the charts.
If viewers know that one color responds to one category of data, where they will see the color in the unique chart, which will make them know that it represents different data.
For Designers, Developers, and Creative Agency
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When selecting colors for your WordPress charts, it’s important to take into account the psychology of color. Different colors evoke different emotions and can be used to influence the viewer’s actions.
For example, yellow is often associated with happiness and optimism, making it a good choice for call-to-action buttons. If you’re unsure about which colors will work best for your charts, our team can help. Contact us today to learn more about our color consulting services.
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