A healthcare institute’s website is its most important communication and marketing tool. In today’s healthcare world, a website is more important than just a simple check on the marketing to-do list. It helps maintain a solid patient base and also provides patients with on-demand online services.
According to studies, today 25% of patients look up doctor reviews and 75% of people have used the internet to search for a hospital or private practice.
This means that it is essential for medical practices to have a website and to make sure it is effective in connecting with patients and communicating the brand. You could leave the website design to your web designer, or you could research what the top medical practices are doing to their websites and learn from them.
The healthcare industry is growing by leaps and bounds. New technology, treatments, and cures are being discovered every day. That means that the healthcare field is changing rapidly, making it one of the most innovative sectors in the world today. Along with this innovation comes a need for fresh and modern website design ideas.
Why does healthcare needs Web Design Standards
Each industry has its own set of web design standards. However, hospitals must be especially mindful of the fact that many people visiting their website are experiencing an emergency, or need to find information quickly before a visit.
Hospitals should follow a general set of standards, which we’ll discuss below. Hospital websites should absolutely:
- Can be very easily navigated.
- Can gain information way too quickly.
- Accessible to every device.
When researching web design for hospitals, keep the following needs in mind. Without these standards, your website may not be able to quickly and accurately serve those in emergency situations—which could lead them to visit another healthcare provider.
So, if you’re working on a website for a healthcare company or organization, keep an eye on these nine trends:
Healthcare websites should have a responsive web design to ensure that all screen sizes are supported. Responsive web design ensures that the website looks and feels the same on different devices, rather than looking like a jumbled-up mess.
If your website doesn’t adapt quickly, you could lose potential patients. Smartphones and tablets are becoming the preferred access point for patients seeking medical information, so make sure your website works smoothly on these devices.
There are a few different ways to make your website feel more inviting. One way is to use warm colors like orange or yellow. Another way is to use white as an accent color. This will help to balance out the sterile, cold feeling that can often come from using too much white.
People visit healthcare websites seeking solutions to their health issues. They are under pressure and need a speedy solution. Therefore, a website’s speed is essential for its visitors. A beautiful website design is nice, but if the website is slow to load, it will lose revenue. Google has begun to give priority to websites that load faster than others, and it is likely that other search engines will follow suit.
4) Social Media
The use of social media buttons on your website makes it easy for your website visitors to share your content. Make sure that the image buttons are visible and ask your patients to follow you on social media pages so they can get updates about your business. In return, existing clients may share your content on social media platforms, resulting in more exposure for your organization.
Referrals from happy customers are an incredibly cost-effective way of building your patient base. Generating website traffic through word of mouth is much more likely if patients are proud to recommend your services and website.
Focusing on customer satisfaction and providing a positive experience is essential to differentiate your business and ensure customer loyalty. Your website can be a powerful tool to keep customers coming back – so make sure you take advantage of that!
Good website design incorporates key features like easy navigation and a search bar. These features make it easier for users to find the information they need, whether they’re familiar with the site or not. Navigation bars help users move around the site easily, and a search bar lets them quickly find the information they need without the hassle.
Motion can create a dynamic feel for websites. With the increase in bandwidth, we are seeing more videos and animations used as background elements. For example, on a healthcare website, you might have a positive doctor-patient interaction or lifestyle sequences that depict healthy outcomes or help showcase the facility your healthcare institute provides.
Instant chat has been a popular feature on medical website design lately. It allows users to communicate in real-time, which has shown to be helpful for customer onboarding. There’s also been a rise in automated chatbots. These chatbots can hold conversations with people and provide information about your institution. The interesting part is that these automated bots claim to be human operators.
9) User Experience
Most people are only in the hospital for a small percentage of the time. That’s why providing a good user experience is critical for healthcare organizations. Today, it’s anticipated that people will demand great user experiences from all of their digital touchpoints. People often can’t compromise when it comes to user experience: they’ll either stop using the service or go somewhere else.
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If you’re thinking of launching a website for your healthcare company in the next few years, make sure you incorporate these five trends into your design. They are sure to be popular in 2022 and beyond!
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