“The Best Marketing Doesn’t Feel Like Marketing”
What do you think, It’s the actual product that brings the sale or it’s the level of marketing? Think wisely as your perception may define your approach towards the business.
In the present world, we can not imagine ourselves being in the business without indulging in marketing. Whom do you gonna pitch? When nobody is knowing about you. You are requested to be in the limelight to sustain yourself in the market. Today, every business is leveraging several marketing channels, adapting numerous marketing techniques and implementing out of the box ideas with creative enthusiasm.
Nowadays, not only businesses but also various films, projects, services, and initiatives are marketing themselves. You must have come across Zomato’s amazing social media marketing, Spotify’s incredible conversing audios, Netflix’s alluring notifications and a lot more.
But today, we’ll discuss an exciting type of marketing that helps you to increase sales, provide reach and boost credibility.
It’s none other than, EMAIL MARKETING!
There are multiple reasons to focus on Email Marketing, but here we’ll tell you the TOP 5.
Also, if you’re planning to begin with an EMAIL MARKETING Campaign, then we have something waiting for you before the end of the blog.
So stay tuned!
Top 5 Benefits Of Using Email Marketing
1) Unrivalled Return on Investment
All that matters is a good return on investment to make a business run successfully! By keeping in mind this fact, we believe that email marketing provides a fascinating return on investment, and according to DMA, for every £1 spent, we get £35 in return.
Isn’t this amazing? It’s a fact that e-mails are a game-changer and the most effective marketing channel available to every business.
It’s time for your business to practice this technique and make it a priority. In the case of a print or broadcast campaign, you’re not sure whether it will be a success or not but an email marketing campaign will surely give you immediate results. They drive us crazy reach due to the matter of urgency and convince the audience to take immediate actions.
Let’s move on to another benefit
2) Conquer the Global Audience!
Email Marketing campaigns help you to cater to every single target audience through emails. It doesn’t matter from which country they’re belonging or which place they’re living. If you just have their email address, you can frame personalized messages to convert them remotely.
Also, what other platform lets you connect with such a direct message and create a huge impact? Surely, social media can but not be as personalized and credible as an email can be.
Prioritize your target audience’s region and target your email marketing campaign there.
Another amazing benefit,
3) Easy to get started!
It does not require any rocket science, instead, all it takes is a creative mind and good English proficiency skills with a conversational tone. You do not require a huge team of developers or technical groups to run the campaign.
Simply, shuffle up an Email message with attractive templates, Videos, images, and visuals. Also, sometimes a simple text turns out to be a great message. This implies that a successful email marketing campaign requires well-framed content blended with an inventive approach.
You can also measure the performance of an email marketing campaign, figure out where you’re going wrong. Most platforms will provide you with the opportunity to track open, Click-through, and analyze conversion rates. Overall, making it is convenient to improve the campaign.
Also, it’s easy to share amazing ideas and offers at a click of a button. You can incredibly increase the subscribers’ count and later as your loyal customers. We often see brands cultivating this tactic and social proof has become a huge factor for online selling in recent years.
With this, we move forward to our next benefit.
4) Deliver targeted Messages
How you feel when you’re greeted by normal “Sir/Ma’am” and how you feel when you’re greeted as “Respected *Your Name* Sir”.
Surely, the impact has some great differences, and eventually, it will have different results too.
With this explanation, think about spending money on the targeted leads or spending money on untargeted leads. We are sure that you’ll happily spend on the prior one. An email marketing technique can take you further by only sending the emails to subscribers who meet their prime criteria.
For instance, if you’re company is into the sports business then frame your content accordingly and show them to only those who have shown an interest in sports. Email list segmentation works amazingly well for brands that study their subscribers. Studies have shown that marketers who use this manoeuvre usually boast improved engagement rates as a result.
Moving to the last,
5) Low Costs!
Email marketing is far cheaper than other marketing channels such as billboards, magazines, or television. There might be certain charges for sending a huge number of emails at once, or at the time of evaluation.
But these charges are mere investments against a potential crowd that’s already engaged in your content. Consider, the fact that your audience is already interacting with your content daily on social media. They’re aware of the products and services but lack a strong desire to get converted. This desire will only be sparked by a well-defined targeted email.
The e-mails you’re sending are only delivered to those who have signed up to receive them. This creates higher conversion rates as you’re only targeting those who already have an interest in your brand.
Now, What’s the actual surprise waiting for you?
We’re pretty much sure that you’re going to launch your first email marketing campaign and we wish you all our best wishes for your future endeavors. Before that plan your journey with Iqonic Design’s Modern and Stunning Admin Template.
EmailChimp – VueJS, Laravel, HTML Marketing Tool Admin Template is sort of a cutting-edge and smooth Admin UI Template for growing an Email Marketing – Free Email Marketing WebApp Admin Template. Its purpose-designed pages will assist you to construct a stunning web application. Now, focus on your good judgment and depart layout concerns to VueJs Admin Template. It is a modern and flexible dashboard with numerous ready-to-use pages and integrations.
Make your backend app look beautiful and elegant. A responsive VueJs Admin Dashboard that works seamlessly on all major web browsers, tablets, and phones. It helps you to beautifully design your creation around any device.
Let’s move to the listicle of top features!
- Built with HTML, Sass, Handlebars (HBS), Gulp
- Clean Code
- Hover Effects
- Moveable Effect
- UI Element and Charts Module
- Easy To Customise
- Unique, Clean, and Modern Design
- Fully Responsive
- Cross Browser Optimisation
- Free Google font and icon used
And much more….
Not just that! You’ll get to create your Dashboard, Campaign, Contacts, Forms, Pricing, Email Builder, Login, Maintenance, and many more.
With the advanced technologies such as HTML, SAAS, GULP, and HANDLEBARS. You’re getting a lifetime of free updates!
What more reasons you’re looking, to begin with? Start today, build your base first with EmailChimp.