Metaverse is the latest technological development that has taken the industry by storm. Given that companies are on a never-ending quest to increase opportunities and make systems more efficient, they are constantly looking for ways for the internet to transform into a native app and become more responsive.
A recent technology, Metaverse, is set to change the course of web development as it brings together different web development to offer a superior experience to the users. So how will Metaverse impact website redesign services? What do web design company need to keep in mind while working on new projects in the era of Metaverse?
Here’s everything you need to know:
What is Metaverse?
Let’s begin with the basics.
Metaverse refers to a computer-generated virtual environment that enables an immersive interaction between users. In other words, it permits direct interaction but in a virtual setting. For instance, schools and colleges can conduct classes, and students can interact with their teachers without leaving home.
There are three key features of Metaverse that make it stand out:
But don’t confuse Metaverse as a simple online communication tool. It is actually aiming at creating a replica of the real world for virtual interactions. Metaverse makes it possible for you to walk by a restaurant wearing special sunglasses so that when you look at it, the menu pops up along with the reviews. It blurs the line between the virtual and real worlds and creates an online space where everyone can socialise in their virtual avatars.
It is aimed at combining existing technologies with new ones to redefine how one experiences the internet. Users will get a chance to go beyond a two-dimensional space and actually navigate through the virtual space.
How will Metaverse transform web development?
While Metaverse is great for all website developers who are keen to create websites offering more immersive experiences, creative agencies need to understand the business implications of adopting the technology. For web design experts across the world and in Los Angeles, the challenge lies in harnessing the limitless potential of Metaverse to make better websites.
What is also important to remember is the growing focus on decentralised internet as part of website development. Instead of simply spending time on websites that can monetize their content, users will now look at opting for websites where they can use their 3D Assets pack avatars and claim complete ownership over the content they create.
Here are some of the key ways in which branding agencies can expect website development to transform on account of Metaverse:
1) Websites will provide better user engagement
When it comes to eCommerce websites, the level of user engagement provided by a website becomes an extremely critical factor. Metaverse can make a huge impact in this area. Using virtual reality, website developers can build to allow users to experience the products virtually. For example, you can sell virtual goods similar to how Nike is planning to sell virtual sneakers. Even though these sneakers come as an NFT and remain permanently in a blockchain, there is a digital keychain for every user and the ability to change the appearance of the skin.
2) Designers will get a chance to explore their creativity
Metaverse will undoubtedly usher in a new era of designing websites. Given access to newer and better capabilities, developers can get a chance to create better websites using WebVR, WebGL, and WebAR. They can also incorporate imagery that ‘feels’ real on screen for better interaction. One can expect to see an amalgamation of mixed reality and augmented reality to make it easier for users to interact with virtual reality on websites.
You can also expect most digital objects on the website to become enhanced with additional features so that they can be useful in the 3D environment. In fact, all traditional websites will need to undergo an update and become more immersive so that they can compete in the Metaverse.
3) Websites may no longer need complex coding
Metaverse aims at placing artificial intelligence and machine learning at the forefront of web development. This means that low-code developers also have a good chance to work on building cutting-edge websites. Simple drag-and-drop functionalities enabled by AI for creating both websites and mobile apps will provide an opportunity for more developers to be involved in web development.
In fact, Metaverse will also go a long way in simplifying complex UX infrastructure and helping developers to streamline their operations. They will also get a chance to try out open-source platforms should they want their Metaverse to be non-commercial. Lastly, developers and designers will look forward to updating their VR/AR skills to have a better shot at designing in the Metaverse.
4) Users will get more clarity when browsing through websites
Blurriness is common on computer or mobile device screens. Sometimes, it can create a huge impediment and sour the user experience. But with Metaverse, that’s never the case. You can expect a better viewing experience by using VR headsets such as Oculus Rift and HTC Vive. These will enable you to see everything that’s there on the website without any obstructions. It will also make it easier to experience the same product from different dimensions and angles virtually.
5) UX design ideas will change forever
UX design of websites will occupy the center stage in the era of the Metaverse. Designers will need to create a fully immersive experience that provides an opportunity for the audience to participate in the viewing experience fully. This would mean following holistic design principles for all types of UX designing. Designing choices will need to be well thought-through to increase interaction and communication between users. Designers will also need to move forward from 2D to 3D illustration pack for UI UX Designers designing techniques to increase the aesthetic appeal of websites in the Metaverse.
One cannot lose sight of the fact that Metaverse is still in its nascent stages. This makes it impossible to completely predict how website development and other ancillary activities will change.
However, as experts predict, there will be a growing need to create more immersive interactions that transcend all kinds of obstacles to facilitate better interaction. Even though it remains unclear the exact manner in which Metaverse will play out, it is clear that it will bring in a host of opportunities for developers to experiment with and, in particular, benefit those with VR/AR skills. So all eyes remain on web developers and designers to see how they adapt the technology and integrate websites into Metaverse.