Have you put in a lot of hard work to make a great mobile app, and published it in the app stores.

Hooray!

Now what? It’s time to get people to download and use your app. After all, if you don’t care about it, who will?

If you want to rank your website then you must have heard the name of SEO which is SEARCH ENGINE OPTIMIZATION. ASO (APP STORE OPTIMIZATION) is similar to SEO. SEO is for Websites but ASO is for apps.

What is SEO?

SEO or Search Engine Optimization is a technique that brings our page to the top of the search engine. 

If your website opens at the top in the search results, then users will first click on your site. Hence SEO plays a very important role in increasing organic traffic to your app.

Google is the most popular search engine in the whole world, apart from this, more search engines like Bing, Yahoo exist. With the help of SEO, you can place your blog in the number one position on all search engines.

What is App Store Optimization? What is the purpose of ASO?

The main purpose of ASO is to rank your app high. Now suppose you have created an app for video editing and you want your app to rank high on the Play Store, for that you will have to optimize your app.

The way we do SEO for our website or blog to rank it. In the same way, we ASO our app to rank it. So if you are not using ASO then you are missing the major audience because around 60-70% users find out new apps through this and if you have to do free marketing then ASO is very important for you.

Iqonic Design’s Fully Complete Mobile Application

Granth – Flutter Ebook App + Admin Panel

Granth is an flutter eBook application that takes your reading experience to the next level. You can read online as well as offline. With its unique and eye-soothing color palette and design, Granth ensures the most engaging escapade for readers. This excellent app supports all major types of PDF files. The run-through is extremely easy providing users ease to browse, look for his/her favourite author, build a wishlist and read anywhere, anytime.

Tired of getting all notifications while you’re on the interesting page? Not any more! With the offline option, you can turn off your internet , avoid distractions and enjoy the pleasure of reading.

ProShop – Multipurpose E-commerce Android Full App + Kotlin

Eye-catching design and super-sleek aesthetics make Proshop the most desirable Android App for eCommerce Store. Proshop is an innovative set of beautifully built screens and functionality with essential product listing pages to craft your own wishlist.

ProShop Dokan Multi Vendor – Android E-commerce Full App For WooCommerce

Dokan is the best front end multi-vendor marketplace on WordPress, powered by WooCommerce. It helps you to build your own marketplace similar to Amazon, Shopify, eBay, Magento like marketplaces in under 30 minutes.

Dokan is the fastest way to start eCommerce and earn through commissions with products ranging from digital, physical to variable products.

Streamit – Flutter Full App For Video Streaming With WordPress Backend

STREAMIT – Video Streaming Full App for WordPress is a powerful media and video streaming WordPress project. Build your site with this easy-to-customize and feature-rich WordPress Theme.

This OTT WordPress theme is a perfect package for video, movie, show streaming related mobile apps. It also allows you to create a list of movies, videos and TV shows. It has a user interface with an amazing UX, and multiple homepage versions.

Streamit – Netflix like WordPress theme gives a very rich native feel and is optimized for fast responsiveness.

ProShop Dokan Multi Vendor – Flutter E-commerce Full App For Woocommerce

Granth IOS Ebook App Swift + Admin Panel

Granth is an iOS eBook application that takes your reading experience to the next level. You can read online as well as offline. With its unique and eye-soothing color palette and design, Granth ensures the most engaging escapade for readers.

This excellent app supports all major types of PDF files. The run-through is extremely easy providing users ease to browse, look for his/her favorite author, build a wishlist and read anywhere, anytime.

WooBox – WooCommerce iOS App E-commerce Full Mobile App + Swift 4 

Make your own online shopping app in minutes! Eye-catching design and super-sleek aesthetics make WooBox the most desirable Android And iOS App for your eCommerce Store. WooBox is an innovative set of beautifully built screens and functionality with essential product listing pages to craft your own wishlist.

The powerful set of app screens comes with features and interface that can create the most cutting edge, professional as well as an engaging mobile application in the market today. Extremely easy to customize various sections and navigation styles, you can display your products in the most influential way.

WooBox is flexible and grows with you. With a set of features listed below, WooBox will be regularly updated. Grab the amazing experience for your amazing project.

How can your App Appear in Search ?

With a good SEO strategy in place, there are many Mobile Marketing Strategies worth using. But it works according to the business. It works according to your type of business, which industry, target audience and budget. Then let’s know more about them.

App-Based marketing:

Mobile Apps are used in this Mobile Advertising. As we know more than 80% people use most apps in their mobiles, so you do not need to create a new app for marketing. With the help of services such as Google AdMob, advertisers can also create mobile ads and which they can advertise in other third party mobile apps.

Likewise, Facebook also helps Advertisers in making advertisements, which they can advertise in facebook mobile apps. Facebook’s Promoted Post ads fit into Facebook’s feeds so well that users do not know at all whether they are seeing any ads or any feeds.

Additionally, Facebook’s Ads Library offers a comprehensive source for users to study and analyze the numerous advertisements seen on the network, enabling them to learn more about the advertising approaches used by various businesses.

QR codes:

QR Codes are often used to take users to a specific webpage. Therefore, advertisers can also include their ads in those QR Codes so that whenever a user scans those QR Codes, it goes to the Advertisers’ ads first.

Mobile Search Ads:

These are basic Google Search ads that are designed for mobile only, and which have additional add-on extensions such as click-to-call or maps.

Mobile Image Ads:

These image-based ads are designed according to mobile and which mobile devices show.

Click-to-Call Mobile Ad Extension:

In this click-to-call extension, the “call” button is located at the bottom of the ad. And if a user clicks it, then automatically he generates a business number in the user’s mobile device.

With this, users as well as Advertisers are very profitable because they get the number of anything they need quickly, which makes it easy to buy. Business can be done easily with this.

Which is more important to your mobile app marketing strategy, SEO or ASO ?

The easiest answer to this question is, it depends on what you want to achieve. To know this Firstly Know the difference between ASO and SEO.

Both place heavy importance on the relevance of the results to the query. As such, keywords are very important to both SEO and ASO.

ASO and SEO both are based on organic traffic and through search queries made by users.

The main difference between the ASO and SEO is that SEO is about ranking a website or content on a search engine while ASO is about ranking an app in a particular app store. The results that you will, therefore, get from doing both practices are quite different.

There is very little doubt that both SEO and ASO are great ways to increase your chances of optimization for greater discoverability in search engines and in app stores. As such, instead of simply focusing on the battle between the two, it is better to treat the question with the complexity that it deserves and think.

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