Data visualization is a great tool for business. It can help you evaluate sales goals, do year-over-year comparisons, and distill large amounts of information into a graph quickly. Additionally, it has been shown to have a significant impact on digital marketing.
For example, MIT neuroscientists found that the brain can process visual content 30 times faster than it can process a word. Additionally, HubSpot noted a 37% increase in engagement from targeted customers when an article is accompanied by compelling visual elements.
Data visualization is one of the most effective ways to communicate complex data in a way that is easy to understand.
Not only does it make the data more accessible, but it can also help to identify patterns and trends that might be otherwise difficult to spot. In order for data visualization to be effective, however, it is important to follow some basic guidelines.
Here are four tips from experts in the field:
1) Gain a Better Understanding of Your Customers
Using demographic information from clients, you can create a “buyer persona.” This will help you better understand where to find new leads online. Social analytics can help you determine which lead magnets to work best, as well as what time of day or day of the week is most effective for posting content. Visualizing this data makes it easier to access these insights and numbers.
2) Create Unique Content
Social media content that is popular includes infographics, whitepapers, and custom images. You can take recent figures or survey data and turn it into an image. This can go beyond your own clients it might be shared by others in the industry and help mark your business as an authority.
If you are an insolvency company, consider creating an infographic with stats from clients who have gotten out of debt. Compare the amount of debt they were in, how long it took them to get solvent and the debt management option they chose.
3) Know the Data
Clear goals are key when trying to convince anyone of anything. When it comes to data visualization, make sure you decide what you want the viewer to focus on before choosing the best way to represent that data. If you want to increase the budget for your social media campaign, consider using an area chart to show the downward trend in engagements and a waterfall chart that predicts the increase in page likes with more ad spending.
4) Keep layout Simple
When designing data visualizations, it is important to keep things simple. Use a limited color palette of no more than five colors, and choose a neat background. Be careful not to let the design overpower the data. Make sure the data are easy to understand and don’t let aesthetics distract from the core purpose of the presentation.
Graphina – WordPress Charts and Graphs Plugin
Graphina – WordPress Charts and Graphs plugin is a rapidly growing startup that uses machine learning to turn big data into insights. The company has developed a platform that can identify patterns and trends in vast amounts of data, and it’s quickly gaining traction among some of the biggest names in the business.
Graphina is a data visualization WordPress plugin that makes it easy to create beautiful, interactive graphs. With Graphina – WordPress chart plugin, you can easily visualize your data in a way that makes sense to your audience. Whether you’re a business owner wanting to track your sales data or a data scientist looking to display your findings, Graphina can help you make your data look its best.
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Ready to start data visualization in your business? Check out our top 4 expert tips to get started. And if you’re looking for more than just a little advice, our data visualization consulting services can help you get the most out of this powerful marketing tool.
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