Digitisation is on its peak and every day we come across a digital agency website that promises business. Not all of these websites cut the mark with its first impression. However, there are some websites that sounds professional enough to trust upon. What kind of websites are these? What makes your digital agency website trust-worthy? How do you attract conversions with the help of website’s design? In this post, we are answering all of your questions circling how to build a successful digital agency website.
Running an agency website can be extremely challenging. It can be downright despairing at time. This blog is for start-ups who entrepreneurs who has aspired to make his/her digital agency website. Without these 5 key points, your digital agency website will never perform as desired.
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1. Impressive Homepage design
Homepage of your website is the first look of your work. It evaluates your brand value. This section of your website should be engaging and easy-to-understand. Designing a homepage is a crucial part. You either do it yourself if you know major design trends and how to use them or else hire a designer for you. It should include:
- Tagline/Opening line
- Short introduction of what you are offering
- An image/video
- Redirecting links
You can add an interactive chatbot on your website as a pop-up to welcome your visitors. You can share brand’s philosophy, your vision and about yourself in the ‘About’ section that follows. Adding a paragraph or points about what makes you unique has an added advantage.
2. Stat & Icons
Infographics is a recommended way of highlighting numbers. You are a startup and you don’t have data to put up? You can any set of information and show in a metrics form. Example, you can show how having a digital agency cuts down the cost to big companies, or to what extent organisation can optimize website for online conversion, etc.
3. Tell a Story
Business is now taking a personalized perspective. If you don’t have a story, create one and tell it to your visitors. This will hold website viewers for some more time and connect with them instantaneously.
4. Capitalize your CTA
A Call-To-Action button on the website is the most powerful tool. Designing and placing this conversion medium is extremely important. Add an incentive to encourage the CTA clicks. Put an animation around your CTA to increase the likelihood of getting clicked.
5. Contact page design
Contact page is the trickiest page/section of any business website. Your website visitors are coming here for getting your information first before sharing their. So, it is wise to share your address/email address/social media handles before asking them. Lure your viewers with some free e-book or tutorial or schedule a free consultation or audit of his/her brand for free.
Well, these are 5 concepts you can incorporate while building your business online. If you have any question or need to know more or not confident enough to create your own website, get one fabulously optimized custom-website for just $399 today.